Tourist & Company streetwear campaign featuring a man in a patterned blazer and white shirt photographed outdoors in Los Angeles.

ABOUT “DO IT”

“Do It” is about being handed the keys to life — and still choosing to drive your own way.

You’re told to stay in school, further your education and follow the road laid out for you. But for some kids, the road looks different. It’s hustling. Getting money. Taking risks. Dodging police. Trying to turn whatever hand you were dealt into something bigger.

The record isn’t telling anybody which road to choose. It’s about something simpler:

Whatever you decide to do with your life — DO IT to the best of your ability.

“Do It” is the second single from Yestrdy’s upcoming album, Baby Shay, arriving October 21.

Baby Shay album cover by Compton artist Yestrdy featuring dark cinematic artwork with blue tones and a Parental Advisory label.
Compton artist Yestrdy photographed at night in Los Angeles wearing a reflective jacket in a cinematic black-and-white portrait.
Yestrdy photographed outdoors at night in a black-and-white portrait, part of the Compton artist’s visual story and music imagery.
Yestrdy playing piano during a creative session, highlighting the Compton artist, songwriter and producer behind Baby Shay.

“Dropped out of school, Just for folks to throw the book at us.”

- Yestrdy

BABY SHAY

Baby Shay album artwork by Yestrdy featuring a dark blue cinematic image and Parental Advisory label.

FROM THE FORTHCOMING ALBUM

Baby Shay is Yestrdy’s story.

Rooted in Compton and shaped by memory, survival and the choices that come with growing up, the album looks back at the moments that made him who he is today.

Musically, Baby Shay pulls from the West Coast records of the ’90s and early 2000s, combining those influences with a darker, cinematic world of its own.

“Do It” is the second chapter being released from that story.

The Artist

Yestrdy

Black-and-white portrait of Yestrdy holding sunflowers, showcasing the Compton artist’s cinematic visual style.

ABOUT YESTRDY

Yestrdy is a rapper, singer-songwriter and producer from Compton, California, blending West Coast roots, melody and honest storytelling into a sound built from his own experiences.

His work extends beyond his own catalog, with songwriting credits connected to artists including Wale, T-Pain and DaniLeigh, along with music placed across television and film.

Now entering the Baby Shay era, Yestrdy is bringing the focus back to where it started — his own story. Drawing from Compton, survival, ambition and the choices that shaped him, he’s building a world where the music, visuals and storytelling all belong to the same universe.

This is Yestrdy.

PRESS • PLAYLIST • RADIO

EVERYTHING YOU NEED.

For playlist consideration, editorial coverage, radio, DJ servicing, interviews and other media inquiries, access the official “Do It” EPK below.

Full Record • Press Photos • Artwork • Artist Bio • Credits • Media Assets